Enhance La Jolla is an organization dedicated to the maintenance and physical improvement of the Village of La Jolla. Currently being established as a 501(c)3 not for profit organization, Enhance La Jolla is managed by La Jolla property owners and other community stakeholders. The primary goal of the organization is to help ensure that the Village remains the jewel of San Diego and create inviting and appealing public spaces that will bring people together and improve the quality of life.

With funds generated from property owner assessments in a Maintenance Assessment District, Enhance La Jolla will provide increased landscape and maintenance services for the Village, over and above those the City of San Diego provides. It will also use private donations to implement capital improvement projects to enhance and make the Village a more vibrant and attractive community.