What is a Maintenance Assessment District?
A Maintenance Assessment District (MAD) is a legal mechanism by which property owners can vote to assess themselves to receive enhanced maintenance, landscaping, and lighting services. These services are above and beyond the City’s baseline general services. A MAD for the Village of La Jolla was established in November 2016. There are currently 61 other MADs throughout San Diego in communities ranging from Carmel Valley to Barrio Logan. A nearby example is the community of Bird Rock, which established a MAD in 2005. To learn more about MADs in the City of San Diego, visit the City’s Maintenance Assessment District website.
Why do we need a MAD for the Village of La Jolla?
The Village of La Jolla is one of the most iconic and beautiful areas in the city of San Diego. But, the community has suffered over time from a lack of ongoing maintenance and enhancement, affecting the aesthetic appeal and quality of life for residents, businesses, and visitors. The City of San Diego simply does not have the resources to provide the level of maintenance needed in the community, and we often see overflowing trash cans, litter in the streets and dirty sidewalks throughout the Village. This has resulted in more vacant storefronts, a decline in business and a less vibrant and active community. The establishment of the MAD for the Village will generate funds and ensure there is local control over the level of maintenance in the community.
Additionally, the community has a desire to implement capital improvement projects, paid for by private donations, that will help make the Village a more inviting and vibrant place to be. The MAD provides the structure required by the City to allow for the implementation of privately funded projects in the public right-of-way.
How will the MAD benefit the Village?
The MAD will provide benefits for all property owners in the Village, whether they are residential, commercial, public or non-profit owners. Here is a list of some of the key benefits that the community will realize:
- Provides the ability to privately fund and construct projects in public spaces that will enhance the Village
- Ensures that ongoing maintenance services will not be dependent on the City’s budget constraints
- Helps create and maintain inviting public spaces that will enhance the vibrant village lifestyle of our community and help local businesses thrive
- Enhances the beauty and quality of life in our community
- Leverages property owner assessments to generate supplemental funds from the City and private donations
- Improves property values
Who will manage the MAD?
Enhance La Jolla, a new organization being formed as a non-profit, will manage the MAD for the Village. Enhance La Jolla will contract with service providers to implement the maintenance and landscape services that are to be provided. The City of San Diego will oversee Enhance La Jolla’s administration of the MAD to ensure compliance with local and State statutes.
Enhance La Jolla is run by a Board of Directors consisting of property owners within the district and community stakeholders. The current Directors for Enhance La Jolla include:
- Bill Tribolet, Chairman (Property Owner Representative – Commercial)
- Steve Haskins, Secretary (Community Member-at-Large)
- Ed Witt, Treasurer (Property Owner – Residential)
- Dawn Davidson (Property Owner – Residential)
- Mark Dibella (Property Owner Representative – Commercial)
- George Hauer (La Jolla Community Foundation)
- Kathryn Kanjo (Property Owner – Non-Profit)
- Leon Kassel (Property Owner – Commercial)
- David Marino (Community Member-at-Large)
- Andy Nelson (La Jolla Community Foundation)
- Phyllis Pfeiffer (La Jolla Community Foundation)
- Peter Wagener (Property Owner – Commercial)
- Nancy Warwick (Member, La Jolla Village Merchants Association)
How are Directors selected?
The Enhance La Jolla Board of Directors is made up of 13 Directors representing the following categories:
- Seven property owners or representatives of property owners within the district (four commercial, two residential, one non-profit)
- Three members of the Board of Directors of the La Jolla Community Foundation
- One member of the La Jolla Village Merchants Association
- Two representatives of the La Jolla community at large with an interest in the well-being of the La Jolla community
The initial Board of Directors was appointed to terms ranging from one to three years. After the first year, Directors will be elected by members of the MAD (property owners) to terms of three years.
How is the MAD different than the Business Improvement District (BID), the La Jolla Village Merchants Association?
San Diego’s BIDs are districts where the business owners are assessed annually to fund activities and improvements to promote the business district. BIDs are a tool for strengthening small business communities, creating new jobs and attracting new businesses through marketing and promotional efforts. A MAD is focused on physical projects and ongoing maintenance, rather than marketing and business retention and development.
The efforts of the MAD managed by Enhance La Jolla and the BID managed by the La Jolla Village Merchants Association will complement one another to both physically improve the Village and promote it as a destination.
Who decides what services to provide?
The Board of Directors of Enhance La Jolla will vote on the maintenance services that will be provided. All meetings focusing on the expenditure of property owner assessments will be open for the public to attend and comment on items on the agenda. Certainly, services provided will be based on projections of cost, funds received through the MAD and property owner needs.
Will the City control the money or will Enhance La Jolla control the money?
Enhance La Jolla will have control over how property owner assessments are spent with the City’s administrative oversight. Assessments will be collected via property tax bills and held by the City in an account designated solely for the La Jolla Village MAD.
What are the boundaries of the MAD?
The district boundaries are Coast Boulevard, La Jolla Boulevard, Pearl Street, Girard Avenue, and Torrey Pines Road. You can view a map of the district here.
What is the difference between Zone 1 and Zone 2 in the MAD?
Zone 1 is comprised primarily of commercial properties and Zone 2 includes primarily residential properties. Because Zone 1 has a higher need for frequent maintenance, a higher level of service will be provided in this zone. Assessments will be higher in Zone 1 than they will be in Zone 2.
How much will property owners be assessed?
The assessments within the MAD were calculated by an engineer based on the benefit that each property owner will realize from services provided by the MAD. Commercial, recreational, multi-family residential, and tax-exempt properties will be assessed based on lot square footage (LSF). Single family residential properties will be assessed a flat annual fee.
- Commercial, recreational, and multi-family residential properties will be assessed an annual fee of $0.1014 x LSF. This equates to less than a penny per square foot per month.
- Tax exempt properties will be assessed an annual fee of $0.0338 x LSF. This is about a third of the cost to commercial properties.
- Commercial, recreational, and multi-family residential properties will be assessed an annual fee of $0.0845 x LSF.
- Tax exempt properties will be assessed an annual fee of $0.0281 x LSF.
Single Family Residential (includes all single ownership homes, including single family homes and condos)
- Single family residential properties will be assessed an annual flat fee of $86.87, or about $1.67 per week.
Any increases in assessments will be capped at three percent per year.
How much do residential owners contribute to the MAD vs. commercial and non-profit owners?
There are a total of 1,348 parcels within the MAD boundaries, and approximately two-thirds of them are residential properties. However, assessments for residential owners comprise only about 16 percent of the total collected, and commercial properties will pay 84 percent of the total assessments.
Will owners pass the assessment on to their tenants?
Owners may choose to pass the assessment on to their tenants at their discretion, if it is allowed by their leases.
Will the scope of services include maintenance of park areas?
Yes, some maintenance of public parks within the district boundaries will be included. Enhance La Jolla will work with the City Parks and Recreation Department to determine what services are needed in these areas. In addition, should private donations be received for capital improvement projects in the park, Enhance La Jolla will seek the approval of the boards of La Jolla Parks and Beaches, Inc. and La Jolla Parks and Recreation, Inc. for any proposed project. These groups are the recognized advisory groups to the City of San Diego’s Park and Recreation Department.